Experts worth hearing

We bring together a wide spread of talent to make your mind race and synaptic neurone positively glow with excitement. You won’t want to miss the hard-earned lessons from some pretty amazing people in the software industry.


Speaker List

Derek Sivers


Derek Sivers has been a musician, circus performer, entrepreneur, TED speaker, and book publisher. Long ago he started CD Baby, and wrote a great little book about it called “Anything You Want”.

Claire Lew

CEO & Founder, Know Your Team

Claire Lew is adjunct professor of entrepreneurship at her alma mater, Northwestern University and the CEO of Know Your Team, a software tool that helps managers become better leaders.

John Snyder

CEO Founder, Grapeshot

John Snyder was CEO (until his exit to Oracle) and Co-Founder of Grapeshot a global leader in contextual intelligence with offices in Los Angeles, San Francisco, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney.

Dame Steve Shirley CH

CEO/Founder, Freelance Programmers & Xansa

In 1939 Dame Stephanie Shirley came to England aged 6 as an unaccompanied child refugee on the Kindertransport.

Poppy Gustafsson

Co-Founder/CEO, Darktrace

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018.

Rich Mironov

CEO, Mironov Consulting

Rich Mironov is a 35-year veteran of Silicon Valley tech companies. He coaches product executives, parachutes into companies as the interim Head of Product, and was the ‘product guy’ or CEO at six start-ups.

Ruth Everard

Managing Director, Dragon Mobility

Despite a severe physical disability, Ruth’s has a law degree from Oxford University, trained as a solicitor with one of the world’s largest law firms, practicing in the City in hedge funds and private equity.

Paul Kenny

Founder, Ocean Learning

Paul Kenny has been a regular attendee at Business of Software Conference since it started in 2007 and has spoken several times before. For good reason.

Elpie Bannister

Director of Talent, Simprints

Elpie has experienced company growth at a significant scale at Cambridge companies ARM Holdings and Simprints.

Alex Yang

VP of Engineering, Simprints

After completing his artium baccalaureus in Applied Mathematics in Economics at Harvard, Alex’s career took an alarming turn when he started as a consultant at BCG.

Mat Clayton

CTO, co-Founder, Mixcloud

Mat is a co-founder of Mixcloud and as CTO, he heads up the technical development of the site and shares the CEO duties with his co-founders.

Sarah McVittie

CEO & co-Founder, Dressipi

Sarah McVittie has launched a number of firsts across mobile and web in her 16 year journey as a serial entrepreneur.

Gareth Marlow


Gareth has worked in Cambridge tech companies for 25 years. While COO of Red Gate, he launched and scaled new products, grew revenue and headcount, hired, developed and occasionally fired scores of people.

Amir Salihefendic

CEO & Founder, Doist

Amir is the CEO and founder of remote-first company Doist, the company behind Todoist, and Twist. Born in Bosnia, he grew up in Denmark, started the business in Chile and now lives in Barcelona. He is a new dad.

Francesco D’Alessio

Host, Keep Productive

Francesco D’Alessio is a freelancer and creator. Host of Keep Productive, a weekly YouTube channel and blog where he helps assist people in finding the perfect productivity software for work and life.

Randy Silver

Director, UK Insider Insights, Motivate Design

Randy is a recovering music journalist & editor. After launching Amazon’s music stores in the US and UK, Randy’s worked across a plethora of areas: museums and arts groups, online education, media & entertainment, retail and financial services.