Sarah McVittie has launched a number of firsts across mobile and web in her 16 year journey as a serial entrepreneur.
Dressipi, with limited funding, built a business that offers shoppers access to their own digital stylist. Dressipi services over 20% of the UK womenswear market including retailers like Topshop, John Lewis and Very. Prior to Dressipi, Sarah launched and ran Texperts, (the world’s first Q&A SMS service) inspired by her job as an analyst at UBS. Texperts was purchased by kgb giants, 118 118 in 2008.
Harnessing Culture and Using Data to Build Value in Your Business and the Industry you Serve
235 million items of clothing will end up in landfill sites in the UK this year according to Sainsbury’s. Some estimates suggest that globally, 40% of garments produced in the fashion industry are never sold and that 90% of these go to landfill.
Sarah will discuss why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. Saving money for retailers and playing a part in making the industry more efficient would not be possible without the insights customer data had offered.
You will leave with ideas to stimulate creative, data-driven, approaches to problem solving and how you can harness culture to build long-term value in your business.