Rich Mironov

CEO, Mironov Consulting

Rich Mironov is a 35-year veteran of Silicon Valley tech companies. He coaches product executives, parachutes into companies as the interim Head of Product, and was the ‘product guy’ or CEO at six start-ups.

Rich’s long-running blog covers software, start-ups, product strategies, and the inner life of product managers. He is the author of “The Art of Product Management” (2008) and organized the first Product Camps.

Software Pricing Demystified

Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs.  But if we’re in the software business, we have to assign units and prices that reflect our value to customers.  And we should be mapping out pricing strategy before we start development, not the day before product launch.  We’ll cover some software pricing essentials
•    Computing (estimating) customer value
•    Pricing units, or what we count and how we scale
•    Segmentation, pricing/value tiers and how upsell works