John Snyder was CEO (until his exit to Oracle) and Co-Founder of Grapeshot a global leader in contextual intelligence with offices in Los Angeles, San Francisco, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney.
Grapeshot applied advanced keyword technology to the programmatic advertising market. John has spent his whole career in the field of information retrieval and keyword technology, with a successful exit of the Muscat information search business in 1997, and a series of angel investments in hi-tech startups. He holds a BA Honors degree from the University of Cambridge, where he remains a Fellow in Entrepreneurship at the Judge Business School.
How Grapeshot Grew Sales in a SaaS Business Across New Territories by Concentrating on Culture
John Snyder started Grapeshot in a small office overlooking King’s Parade, right at the heart of the Cambridge tech cluster. While Cambridge is well known for the quality of its technology, many companies have struggled to turn their technology advantage into global commercial success. John was determined to do both in the global adtech market, not one that is traditionally associated with deep Cambridge tech. He will talk about how he set about educating himself by learning from others and why he decided that his business had to have a global vision from the outset.
He will describe entering new markets with a relatively limited supply of capital which meant every new move could have been very costly. Ultimately, much of the success of the business was down to maintaining a clear company culture whilst operating across several continents and territories amidst different social cultures. The company was acquired by Oracle Corporation in May last year.