Jared Spool

Founder, UIE & Center Centre

Jared M. Spool is co-founder of Center Centre and founder of UIE. In 2016, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. He, literally, wrote the book on Web Site Usability and a viral internet sensation.

Jared and Leslie have created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies. You’ll find his writing at uie.com – smart people sign up for his UX Strategy newsletter. You can also follow his adventures on Twitter at @jmspool where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

He likes thoughtful discussion and people who care about making the world a better place through design. He dislikes the service at American Airlines, the cult of NPS and a few other things.

Jared has spoken at Business of Software USA before on the topic of Design Metrics That Matter – strongly recommended.

Beyond The UX Tipping Point

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. With that, design will become your organization’s competitive advantage.

You will learn and be able to share with your team:

  • Which path organizations take to become design-infused
  • How a centralized UX team is a stepping stone to a more UX capable organization
  • Why the market needs to demand a better experience before it will matter
  • What your organization will need to do to cross the UX Tipping Point