Bruce McCarthy

Founder, Product Culture

Bruce is a serial entrepreneur who has led product teams at NetProspex, ATG, Oracle and D&B. He is a prolific writer, organizer, and sought-after speaker at product management, agile, UX, and innovation events around the world.

Bruce helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions. Through his leadership, mentoring, workshops, and team coaching, Bruce has identified the key principles underlying successful product organizations and in 2018 he launched Product Culture.

Steve Blank said about Bruce’s book, Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty (O’Reilly Nov 2017), “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”

Impossible Outcomes: How Product-Led Organizations Win by Changing the Game

Fred Smith, the founder of FedEx, got a C on his economics term paper because the professor said his idea wasn’t “feasible.”

Tesla, Amazon, Dollar Shave Club, Netflix, WeChat — these organizations don’t just succeed. They redefine the rules of the game and achieve results once considered impossible.

As an entrepreneur, product leader, and coach, Bruce has worked with and for organizations that:

  • Create 10x better solutions for customers
  • Leverage an unfair advantage
  • Establish a scalable business model
  • Build self-propelled teams that make it all work

Bruce will walk you through the cultures and practices of these organizations and help you think about how to tackle the big, scary challenges in your organization. He’ll leave you with inspiration — and with new tools to help you make the impossible, possible.