Register now and don’t forget our no quibble, money back, guarantee.

Attend, but don’t feel you got value? We’ll refund your ticket price.


Business of Software Conference Europe 2020

23rd-24th March 2020 // Churchill College, Cambridge University

Business of Software Conference Europe is a single-track conference to help you build great software and turn it into a profitable business.



Our 2020 Conference will be focused on how to achieve scale in your business. As always, at BoS Conference you’ll learn how to make product, culture, innovation, strategy, marketing and sales drive sustainable, profitable, growth.

Save My Place at BoS Europe 2020


Business of Software Conference Europe 2020 will take place at Churchill College, Cambridge, UK.

Day 0 – Sunday 22nd March

18:00-21:00 – Pre-Conference Drinks & Early Registration, Churchill College Buttery Bar

Hit the ground running and start your networking before the Conference begins. Avoid the queues by registering early and join us for nibbles and drinks at the Churchill College Buttery Bar to celebrate the opening of the Conference.

Day 1 – Monday 23rd March

8am – Registration & Breakfast, Churchill College Dining Hall

Full breakfast provided for all attendees. If you’re not staying onsite at the college, a member of BoS Staff will provide you with a Breakfast token.

9am – Beyond The UX Tipping Point // Jared Spool (Founder, UIE & Center Centre)

Jared Spool

You’ll learn: How a centralized UX team is a stepping stone to a more UX capable organization, and why the market needs to demand a better experience before it will matter.

10am – Break

Grab a coffee and spend some time networking with other software leaders.

10:30am – Prioritising People Over Growth // Natalie Nagele (Co-Founder/CEO, Wildbit)

Natalie Nagele

You’ll learn: Why Natalie’s experience building Wildbit over 19 years led to her belief that the most important thing in business is to keep focused on your people.

11:30am – Dangerous Questions And Hard Discussions: A Guide For Thriving In The Unknown // Eli Montgomery (Head of UX, Cazoo)

Eli Montgomery

You’ll learn: How to invite your team to take comfort in facing the unknown, and learn through questions rather than answers.

12:30pm – Lunch with Birds of a Feather Tables, Churchill College Dining Hall

Grab your lunch from the buffet and head to one of our ‘Birds of a Feather’ tables – tables themed around specific discussion topics. Want to meet other people doing Remote Working and chat about how they manage people in different countries? Check. Want to meet other people building scalable sales teams? Check. ‘I don’t want to talk about work’ tables also provided, along with lunch.

2pm – The State Of SaaS 2020: Surprising Data Points, 6 Charts From 1000+ SaaS CEOs // Nathan Latka (Founder,

Nathan Latka

You’ll learn: How do some of the best run SaaS companies drive their growth? And if you decide to take funding, how can you calculate the right amount of funding for your company at your stage of growth?

3pm – Sales Success: A Drama In 3 Acts // Stephen Allott (Founder, Seedcamp)

Stephen Allott

You’ll learn: How the most admired software sales organisations become successful, and what you can do to emulate that success in your business.

4pm – Break

A chance to re-fuel and discuss the talks of the conference so far with other attendees.

4:30pm – Building, Launching And Scaling For Growth At Deliveroo // Vince Darley (VP Growth & Consumer Product, Deliveroo)

Vince Darley

You’ll learn: The key lessons Vince has learned at one of the UK’s fastest growing companies about how to build, launch and scale new products and features to drive increased customer retention and frequency.

6pm – Networking Drinks & Dinner, Churchill College Dining Hall

An evening of relaxed networking with dinner. See if you can find one of the speakers – they’ll be around too!

Day 2 – Tuesday 24th March

8am – Breakfast, Churchill College Dining Hall

Full breakfast provided for all attendees. If you’re not staying onsite at the college, a member of BoS Staff will provide you with a Breakfast token.

9am – Positioning Jujitsu: Using Positioning To Take On The Big Guys And Win // April Dunford (Founder, Ambient Strategy)

April Dunford

You’ll learn: How to use strategic positioning to carve out a place in the market where you can win against any competitor of any size.

10am – Break

Grab a coffee and spend some time networking with other smart software people.

10:30am – Reflections On Leadership, Growth, Culture And Scale // Kieran O’Neill (Co-Founder/CEO, Thread)

Kieran O'Neill

You’ll learn: What Kieran has learned founding and growing four tech businesses before the age of 30 – three of which had successful exits, and the fourth of which he’s still driving as CEO.

11:30am – Growth: Should You Or Shouldn’t You Listen To Your Customers? // Sally Foote (Head of eCommerce, GoCo Group)

Sally Foote

You’ll learn: How Sally uses data-driven decision-making frameworks to identify profitable opportunities that can have a potentially transformational impact, and how to know when listening to your customers is a good idea.

12:30pm – Lunch with Birds of a Feather Tables, Churchill College Dining Hall

Another opportunity to discuss a problem you’re facing with someone who’s already tackled it. Share your wisdom with someone struggling with something you’ve faced.

2pm – Lessons Learned Selling The Next Big Thing // Michael Ross (Chief Scientist & Co-Founder, DynamicAction)

Michael Ross

You’ll learn: How to think about framing your product in a way that helps your customer to buy, and how emerging technologies can be put to work to solve challenges companies are prepared to pay for.

3pm – Always Be Learning: The Power Of The Past To Shape The Future // Tom Adeyoola (Founder, Metail)

Tom Adeyoola

You’ll learn: The lessons Tom has learned across his career in corporates, startups, and as the founder and CEO of Metail that make him optimistic about a technology-driven future.

4pm – Break

A chance to re-fuel and discuss the talks of the conference so far with other attendees.

4:30pm – Impossible Outcomes: How Product-Led Organizations Win By Changing The Game // Bruce McCarthy (Founder, Product Culture)

Bruce McCarthy

You’ll learn: The cultures and practices of companies that achieve the seemingly impossible, and how to tackle the big, scary challenges in your organization.

5:30pm – Post-Conference Drinks, Churchill College Buttery Bar

Wind down & process what you’ve learned with fellow conference attendees at the end of a busy 2 days.

Save My Place at BoS Europe 2020


We’ll all be staying onsite at Churchill College for the conference. There are rooms available for our attendees in Churchill College accommodation blocks, both of which are on the Churchill College Campus, but these are on a first come first served basis and we do not hold any rooms for attendees.  We recommend you book these as far in advance as possible to avoid missing out.

You can book your room at Churchill College now. We recommend staying in Cowan Court – they’re the nicest rooms in college. The cost of Cowan Court rooms per night, including breakfast are:

  • Double Room, Single Occupancy: £108
  • Double Room, Double Occupancy: £125

Book Your Room at Churchill College

If you’d rather stay in a hotel, you can find a low down of the best hotels and their proximity to Churchill College here:

Accommodation in and around Cambridge


Venue – Churchill College

The whole conference will take place at Churchill College. All meals and drinks will be held onsite in the Dining Hall, and are included in the price of your ticket.

Churchill College, University of Cambridge
Storey’s Way, Cambridge

Churchill College is one of Cambridge University’s newest colleges (receiving its Royal Charter in 1960). Situated on the North West side of Cambridge, the College is set in beautiful grounds and has a fascinating history, housing the Winston Churchill Archives. It is staffed, as is traditional in Cambridge, by College Porters – friendly people in bowler hats who help with anything from booking a cab to organising a punting trip.



Cambridge may be a small city, but it is quickly congested and rush hour can cause sever delays across the city. No matter how you are getting to BoS Europe, please check travels times and allow for delays before setting off.

There is free – but limited and non-guaranteed – onsite parking at the College in the Visitor Car Park on a first come, first served basis.

Public Transport
Otherwise, the college is easily accessible by public transport – it’s a 20-minute taxi ride from Cambridge Train Station. For a local taxi firm, we recommend using Panther Taxis (+44 1223 715715), but Uber is also an option.

Nearest Airport
The nearest airport is London Stansted, which is a short 30-minute train journey from Cambridge. Trains are regular – you can check times here. Alternatively, it’s a 45 minute Taxi journey – we recommend using Panther Taxis – +44 1223 715715.

Book your place at BoS Europe 2020 now and save £100s on the On The Door price

Looking to bring your exec team? Contact us for a group rate!

*If you can’t see the Eventbrite widget, click here to buy tickets

Upcoming Events

BoS Europe 2020 Masterclasses BoS USA 2020

Get on the BoS Conference Mailing List

Be first to see new videos, join free speaker hangouts, stay up to date on BoS Conference programmes and a regular dose of thought provoking ideas.

Unsubscribe anytime. We will never sell your email address.