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All the information you need about the BoS Europe Schedule, Talk Topics, Accommodation, Venue, & Travel

11th-12th April 2019 // Churchill College, Cambridge University

Business of Software Conference Europe is a single-track conference to help you build great software and turn it into a profitable business. In the words of Joel Spolsky, “every speaker would be a headline keynote at most other conferences”. Talks are in-depth, tightly curated for content and delivery, there are zero sales pitches, panels or sponsor pitches. Every session offers ideas and specific things you can use to build better software or improve your business.

Our 2019 Conference will be focused on how to achieve scale in your business. We’ll be looking at how to scale through product-driven growth, how to scale your teams, how to scale your sales operation, how to scale trust, as well as hearing from entrepreneurs who have successfully scaled their businesses. As always, at BoS Conference you’ll learn how to make product, culture, innovation, strategy, marketing and sales drive sustainable, profitable, growth.

Save My Place at BoS Europe 2019



Business of Software Conference Europe 2019 will take place at Churchill College, Cambridge, UK.

Day 0 – Wednesday 10th April

18:00 – 21.00 Pre-Conference Drinks & Registration, Churchill College Buttery Bar

Hit the ground running and start your networking before the Conference begins. Avoid the queues by registering early and join us for nibbles and drinks at the Churchill College Buttery Bar to celebrate the opening of the Conference.

Day 1 – Thursday 11th April

8:00 – Registration, Churchill College Buttery Bar

Tea & Coffee provided.

Derek Sivers

You’ll learn: how to steward your software well and end up on the right side of history.

10:00 – Break

Grab a coffee and spend some time networking with other software leaders.

Poppy Gustafsson

You’ll learn: insights into how to shape a commercial strategy that positions your company for growth.

Dame Stephanie Shirley CH

You’ll learn: an incredible story of innovation from an inspiring entrepreneur.

12:30 – Lunch with Birds of a Feather Tables, Churchill College Dining Hall

Grab your lunch from the provided buffet and head to one of our ‘Birds of a Feather’ tables – tables themed around specific discussion topics. Want to meet other people doing Remote Working and chat about how they manage people in different states? Check. Want to meet other people building scalable sales teams? Check. ‘I don’t want to talk about work’ tables also provided, along with lunch. This year you can also join tables run by experts at New Peak Partners, PaddleMills & Reeve, Draper Esprit,  and GP Bullhound.

Ruth Everard

You’ll learn: a framework to help you prioritise your goals – ruthlessly.

John Snyder

You’ll learn: the importance of focusing on company culture when moving into new markets.

Francesco D'Alessio

You’ll learn: a simple process for how to filter down your options and save time, effort and money by matching the software you use to your needs and goals.

15:30 – Break

A chance to re-fuel and discuss the talks of the conference so far with other attendees.


You’ll learn: how maximizing culture, impact, and opportunities for personal development can help you to hire effectively and stand out from the crowd.

Randy Silver

You’ll learn: why the product discovery process is broken – but also how you can employ a new approach to fix it that will complement your existing practices.

18:00 – Networking Drinks & Dinner, Churchill College Dining Hall

An evening of relaxed networking with dinner. See if you can find one of the speakers – they’ll be around too!

Day 2 – Friday 12th April

8:00 – Breakfast, Churchill College Buttery Bar

Tea & Coffee provided.


You’ll learn: the core disciplines for building strong teams that are effective for both remote and non-remote teams, and why remote is the future of work.

Rich Mironov

You’ll learn: how to price your software by estimating customer value, segment your customers and use your pricing and value tiers to upsell effectively.

10:30 – Break

Grab a coffee and spend some time networking with other smart software people.

Sarah McVittie

You’ll learn: how to stimulate creative, data-driven approaches to problem solving, how to harness culture to grow your business.

Gareth Marlow

You’ll learn: practical tips for building a culture of trust across your team, peers, investors, and company.

12:30 – Lunch with Birds of a Feather Tables, Churchill College Dining Hall

Another opportunity to discuss a problem you’re facing with someone who’s already tackled it. Share your wisdom with someone struggling with something you’ve faced. Don’t forget to chat with the experts at Mills & ReeveDraper Esprit, and New Peak Partners.

Claire Lew

You’ll learn: how to avoid the mistakes that bad managers accidentally make, and what makes a good manager.

15:00 – Break

A chance to re-fuel and discuss the talks of the conference so far with other attendees.

Mat Clayton

You’ll learn: how to get the most from your small teams, how to use data to inform product development decisions, what to consider when seeking investment.

Paul Kenny

You’ll learn: how to get new hires up to speed effectively, dozens of initiatives you can implement immediately that will help your sales team reach their full potential.

5:15pm – Post-Conference Drinks, Churchill College Buttery Bar

Wind down & process what you’ve learned with fellow conference attendees at the end of a busy 2 days.





We’ll all be staying onsite at Churchill College for the conference. There are rooms available for our attendees in The Moller Centre and in the Churchill College accommodation blocks, both of which are on the Churchill College Campus. Rooms are limited in number and filling up fast – book early to ensure you can stay on site.

Churchill College – You can book a room through the College Website here. We recommend you book Cowan Court if available – we think the rooms are nicer!

The Moller Centre – To book a room at our discounted rate you will need to email or Phone (+44 1223 465595) and quote the reference KX38586 Business of Software. You can view the rooms here, but please note you will not be able to book online.

If you have any problems booking please contact our Event Manager Jo Littlewood.

If you would like to stay in a hotel instead, the closest hotels are Arundel House Hotel and The Varsity.

Book Accommodation at Churchill College


Venue – Churchill College

The whole conference will take place at Churchill College. All meals and drinks will be held onsite, and are included in the price of your ticket.

Churchill College, University of Cambridge
Storey’s Way, Cambridge

Churchill College is one of Cambridge University’s newest colleges. Situated on the North West side of Cambridge, the College is set in beautiful grounds and has a fascinating history, housing the Winston Churchill Archives. As well as its onsite cafe and bar it is staffed, as is traditional in Cambridge, by College Porters – friendly people in bowler hats who help with anything from booking a cab to organising a punting trip.



There is free onsite parking at the College in the Visitor Car Park on a first come, first served basis.

Public Transport
Otherwise, the college is easily accessible by public transport – it’s a 20-minute taxi ride from Cambridge Train Station. We recommend using Panther Taxis – +44 1223 715715.

Nearest Airport
The nearest airport is London Stansted, which is a short 30-minute train journey from Cambridge. Trains are regular – you can check times here. Alternatively, it’s a 40 minute Taxi journey – we recommend using Panther Taxis – +44 1223 715715.

Book your place at BoS Europe 2019 before 17th March when ticket prices rise.

*If you can’t see the Eventbrite widget, click here to buy tickets

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