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How Freshbooks’ Fear Of Competition Saved The Company | Mike McDerment | BoS USA 2017

How Freshbooks’ Fear Of Competition Saved The Company | Mike McDerment | BoS USA 2017

Mike McDerment, Founder/CEO, Freshbooks

In 2012, the year after Mike spoke at BoS about the Litany of Product mistakes that had created Freshbooks, the company was growing faster than ever but those mistakes were coming back to haunt him. He knew he needed to rebuild the platform. Two years and $$$$$ later, still nothing had changed. Mike was seriously concerned a competitor would come onto the market that would be 10x nimbler and easier to use. In 2015, that startup Mike feared, launched but in fact it saved the long-term future of Freshbooks. How?

Video, Hangout, Slides, & Transcript below

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Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Jon Reynolds, Founder, SwiftKey

Jon Reynolds founded SwiftKey, the predictive typing app, in 2008 with university friend Ben Medlock. From launch in 2010 to now, SwiftKey has grown to over 300 million daily users. Jon was CEO of the company from its genesis and guided it from humble beginnings, through to selling the business to Microsoft in 2016.

In this fireside chat, Jon tells the story of SwiftKey – its early days in Cambridge, moving to a USA office, and acquisition. A fascinating story of a vastly successful tech company.

Video & Transcript below

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Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Jason Cohen,  Founder, WPEngine

Jason Cohen is a hugely successful entrepreneur – he is the founder of Smart Bear Software and WPEngine (which recently passed $100m in annual revenue). In this, his 4th talk at Business of Software Conference, he raises the issue of Founder Health. Are you the Hacker News ‘Founder in Pain’? Or maybe you struggle making the big, emotional decisions that necessarily come with running a business? Jason has words of comfort and challenge for you.

Video, Hangout, Slides, & Transcript below

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Guest Post – Why Removing Our Pricing Page Made For Good Business | Leon Atherton, IDR Solutions

Guest Post – Why Removing Our Pricing Page Made For Good Business | Leon Atherton, IDR Solutions

BoS Editor: This blog post is written by our friend Leon at IDR Solutions. IDR Solutions are regular attendees at BoS Events – in fact Leon wrote this as a response to our recent Scaling SaaS Marketing Hangout. Join the conversation on Twitter – Leon tweets at @AthertonLeon.

On the recent hangout with Andrus Purde, one of the questions from the Q&A was about pushing users towards the sales team for a demo before letting them try the product.

Mark Littlewood recalled recently receiving emails from a company trying to sell their services where everything about pricing on their website pushed you towards filling in a form to speak to their sales team. Mark was most unimpressed by this.

I think his exact words were “No, not ever!”.

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A Founder’s Thoughts On Selling His Business | Hangout with Jason Eckenroth (Founder, ShipCompliant)

A Founder’s Thoughts On Selling His Business | Hangout with Jason Eckenroth (Founder, ShipCompliant)

3am in the morning – 5 hours to close.

I felt the weight of 17 years of building a business all come down to this moment where I’d lost absolute, complete confidence that I was gonna make the right decision.

Walking away from something I’d built for 17 years. It was my life. And I had no idea what was gonna be on the other side of it.

Jason Eckenroth founded ShipCompliant in 2000. A bootstrapped company, it grew to be a highly profitable market leader – well loved by customers with a NPS of over 70.

Jason sold the business to a private equity house in 2015. He stayed on to lead the new business unit before the acquirer was sold on to another private equity house in 2016 at which point Jason left. A significant financial success for Jason, no question, but…

Would Jason sell again?

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Human First, Everything Else Comes After | Dana Denis-Smith, Obelisk Support | BoS Europe 2017

Human First, Everything Else Comes After | Dana Denis-Smith, Obelisk Support | BoS Europe 2017

Dana Denis-Smith, Founder, Obelisk Support

Consciously bootstrapped from day one, Dana focused early effort on building a community and creating a product that meets a market need.

Early customers and clients were managed on spreadsheets, then a relatively primitive, off the shelf CRM system. She realised the critical piece in making the business successful was managing the relationships between people on both sides of the transaction and it was only when you could understand this dynamic that there was any value in investing in technology at the point that you could not scale without it. Dana shares insights into her quest for product market fit as well as thoughts on ways that all companies can tap into undervalued talent pools.

Video & Transcript below

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The 5 Most Impactful BoSTalks of 2017

The 5 Most Impactful BoSTalks of 2017

There are over 170 published talks from Business of Software Conferences available to watch right now.

That’s a lot of talks.

Tens of Thousands of hours worth of Business of Software talks were watched this year. New talks, old talks, short talks, long talks.

Out of those 170, which talks did the good people of the Business of Software Newsletter deem the most useful to them in 2017?

(You can sign up for said excellent Newsletter here)

Here are the 5 most recommended talks from 2017:

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