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Business of Software conference news

Creative Trespassing: How To Sneak More Imagination Into Your Work & Get More Done | Tania Katan, Author | BoS USA 2018

Creative Trespassing: How To Sneak More Imagination Into Your Work & Get More Done | Tania Katan, Author | BoS USA 2018

Tania Katan, Author, Creative Trespassing

After years of smuggling creativity into the corporate sector without getting busted, Tania has learned that we don’t need to be in a job that is distinctly creative in order to be distinctly creative in our job. In fact, no matter how tedious the task, or how buttoned-up the office environment, we can all learn to conjure imagination anywhere, anytime.

How? By choosing to stand out rather than fit in.

Full of hilarious stories, wacky, battle-tested exercises for flexing your creative muscles and PowerPoint slides like “Fire Hierarchy,” and “Transform the Norm,” you’ll learn tools and strategies for taking more creative risks, leading with more imagination, facing fears and embracing obstacles as an opportunity to accelerate growth, and the ability to find inspiration where others see only limitations.

Video, Slides, & Transcript below

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Announcing 4 More Supporters For BoS Europe 2019

Announcing 4 More Supporters For BoS Europe 2019

11-12 April 2019, Churchill College, Cambridge UK

We couldn’t run Business of Software Conference without our wonderful supporters. Their support ensures we can focus on putting together a great schedule of interesting speakers, and help provide people who wouldn’t otherwise have been able to attend with Scholarship tickets.

Read on to find out who is supporting BoS Europe 2019, and how your company could get involved too.

Thanks to our supporters: Twilio, Mills & Reeve, Central Working, & The Bradfield Centre

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Hangout with Jared Spool | Thursday 14th February

Hangout with Jared Spool | Thursday 14th February

Join us on Thursday 14th February for a live online Q&A with Jared Spool, Founder of UIE & Centre Center

Page Views. Time on page. Number of ‘E’s on homepage. NPS. $$$ Lost by not having a guest checkout.

All these things can be measured. But should they be metrics? And if we do track them, do we really know what we’re measuring? What’s the difference between 6/11 and 7/11?

If you let your software development process be ruled by the wrong UX metrics, you can easily take your business down a path you regret. Jared Spool gave a brilliant talk on this subject on BoS USA 2018, and will be joining us for a Q&A session on Thursday 14th February.

The Q&A will also be shown live in The Bradfield Centre in Cambridge UK, preceded by a screening of Jared’s talk from BoS USA 2018.

Scroll down to join us Online or at The Bradfield Centre in Cambridge, UK.

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Design Metrics That Matter | Jared Spool, UIE | BoS USA 2018

Design Metrics That Matter | Jared Spool, UIE | BoS USA 2018

Jared Spool, Founder, UIE

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What can help designers have better instincts? What do you really need to help management interpret data and create analytical experiments that provide design insights? This talk will show you:

  • What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
  • Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
  • Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement

See the Video, Slides, and Transcript below

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Paul Kenny, Founder, OceanLearning

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money.

Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. He’ll be talking about how to scale and onboard sales teams effectively. Find out more about BoS Europe 2019 here

Video, Slides, & Transcript below

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Announcing Sponsors For BoS Europe 2019

Announcing Sponsors For BoS Europe 2019

11-12 April 2019, Churchill College, Cambridge UK

We couldn’t run Business of Software Conference without our wonderful sponsors. Their support ensures we can focus on putting together a great schedule of interesting speakers, and help provide people who wouldn’t otherwise have been able to attend with Scholarship tickets.

Read on to find out who is supporting BoS Europe 2019, and how your company could get involved too.

Thanks to our sponsors: Balsamiq, New Peak Partners, Draper Esprit, YouCanBook.Me, & SoftwarePromotions

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Announcing 4 More Speakers For BoS Europe 2019

Announcing 4 More Speakers For BoS Europe 2019

11-12 April 2019, Churchill College, Cambridge UK

Business of Software Conference Europe 2019 is less than 3 months away!

As we enter the new year, we’ve got April’s conference in Cambridge, UK in our sights. The Schedule is shaping up wonderfully, with some fantastic new speakers to announce both now and next week. Read on below to find out more about speakers from Mixcloud, Dressipi, Know Your Team, and eqsystems.io.

Ticket prices for both BoS Europe & BoS USA rise on 1st February – so make sure you save your place before the end of the month to get the Early Bird rate!

Find out more about the speakers below

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Q&A: Optimizing For Product-Market Fit | Rahul Vohra, Superhuman

Q&A: Optimizing For Product-Market Fit | Rahul Vohra, Superhuman

Rahul Vohra, CEO/Founder, Superhuman

We had a fantastic Q&A session with Rahul Vohra of Superhuman last week. Rahul gave a fantastic talk at BoS USA 2018 about how Superhuman built a method of optimizing for product-market fit. Rahul’s method has been widely discussed in the startup world, and with so many people wanting to implement it we jumped at the chance to chat with Rahul. We were joined on the Q&A by an audience at our office in The Bradfield Centre, who asked some great questions.

Watch the hangout below

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Optimizing for Product-Market Fit | Free Online Hangout with Rahul Vohra

Optimizing for Product-Market Fit | Free Online Hangout with Rahul Vohra

Q&A with Rahul Vohra, 9th January, 12.30pm ET

Did you know that you can measure Product-Market Fit?

Not only that, you can optimize for it. When building Superhuman (the world’s fastest email experience), Rahul Vohra and his team built a Product-Market Fit Engine – a way to measure and optimize for PMF.

In his talk at Business of Software Conference USA 2018, Rahul laid out the framework they used to improve Superhuman’s Product-Market Fit. The talk got an incredible response at #BoS2018, with many attendees deciding to implement the process at their own companies.

Join us at 12:30pm on 9th January 2019 for an online Q&A with Rahul Vohra about The Product-Market Fit Engine.

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The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Rahul Vohra, CEO & Founder, Superhuman

About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted…

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter.

Video, Hangout, Slides, Transcript and Rahul’s blog about this follow…

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