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Coronavirus

Coronavirus

Updated 9am GMT, 13th March: Business of Software Conference Europe, March 23-24, is running as an online-only event.

Things move fast… I said we would let you know immediately we know should plans change.

  • BoS Europe will not be happening as a physical event in Cambridge on 23-24 March.
  • We will be hosting the talks as online sessions for ticket holders on 23-24 March.
  • Please do not travel to Cambridge for the conference.

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Register for Online Conference

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STICKY POST: All Talks From Business of Software Conferences in One Place

STICKY POST: All Talks From Business of Software Conferences in One Place

All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

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The Accidental Bad Manager | Claire Lew, Know Your Team | BoS Europe 2019

The Accidental Bad Manager | Claire Lew, Know Your Team | BoS Europe 2019

Claire Lew // CEO, Know Your Team

In this BoS Talk, Claire discusses how no one sets out to be a bad boss, but it’s easy to become one.  After years of research from 15,000+ people and 25 countries, Claire shares the biggest, most counter-intuitive mistakes that leaders unintentionally make – and what to do about them.

Claire Lew is the CEO of Know Your Team – a company that helps companies like Airbnb and Kickstarter and also runs a online leadership community, The Watercooler, with 1,000+ leaders and thousands of conversations on hiring, firing, business growth and more. Claire’s mission in life is to help people become happier at work. She is often cited as an expert on the topic of creating more open, honest workplace environments, and has been published in Harvard Business Review, CNBC, Inc, and Fortune among others. 

Learn how to ask your team the right questions, why trust is important, and why being nice can be a bad thing.

also available on the podcast

Video, Slides, & Transcript below

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Why “Customer First” Fails – And What To Do About It | Ayat Shukairy, Invesp | BoS USA 2018

Why “Customer First” Fails – And What To Do About It | Ayat Shukairy, Invesp | BoS USA 2018

Ayat Shukairy // Co-Founder, Invesp

Ayat is a ‘queen of CRO’ with over ten years helping companies create websites that customers love, and that result in increased sales and retention.

Most marketing talk, or business strategy meetings, emphasizes the importance of ‘customer first’. Yet if we take a look at companies, and how they operate, the  C-Level exec are still calling the shots without paying heed to the needs and wants of the customer. We have all stumbled across a website which uses terminology and jargon that the average person simply can’t understand or when a design is simply the result of a bunch of executives deciding what they ‘think’ their customer wants. Even when companies embrace a customer first approach, the way they tap into their customers voice doesn’t give them the right result.

In this BoS Talk you will learn:

  1. How to conduct qualitative research to tap into the customer voice more effectively
  2. How to pair quantitative and qualitative research for a more global understanding of the customer journey
  3. How to use what you’ve collected to design a voice that addresses the real motivations, needs, and wants of your customers.

Video, Slides, & Transcript below

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BoS Europe ONLINE takeaways

BoS Europe ONLINE takeaways

Business of Software Europe ONLINE // The highlights

This year, due to the Covid-19 outbreak, BoS Europe went online in an exciting and full to the brim two days of webinar talks and networking on 23rd and 24th  March. We cannot thank our speakers and attendees who made BoS Europe Online a conference none of us will ever forget.

A huge thank you also has to go out to our supporters who made everything possible: Balsamiq, Kynisys, IQ Capital, Software Promotions & Draper Esprit.

Here are the slides, notes, and some attendee words from BoS ONLINE

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How to keep going // Resources for sudden changes in working

How to keep going // Resources for sudden changes in working

We didn’t expect 2020 to turn out quite like this.

We hope you keep going, are staying safe and following the advice of your governments.

Due to the current global situation, you may be finding yourself having to find new ways of working: managing remote teams, video conferencing, providing wellbeing support for those struggling with change. and juggling day-to-day workload with all these new factors to deal with. There are no silver bullets that will solve all your problems, but here at BoS we have featured some useful talks from great speakers that may help you cope through some trying times.

Read on for 5 videos that we hope help you

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What will you learn at BoS Europe 2020?

What will you learn at BoS Europe 2020?

What will you learn at BoS Europe 2020?

Every year we welcome some of the cleverest industry leaders to the Business of Software conference and every year they leave with their brains full of new knowledge and a heap of new contacts in their rolodex (ah the old days before smartphones when you had to actually physically store someone’s details in hardcopy!)

With BoS Europe 2020 coming up in Cambridge on 23-24 March 2020, here’s a look at what you can expect to learn from our line up of speakers.

Read on to find out what questions our speakers will be answering at BoS Europe 2020

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

David Cancel // CEO & Co-founder, Drift

David Cancel is a 5x founder and 2x CEO with four successful exits to date. Currently, he’s co-founder and CEO of Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company Performable.

In this (fireless) Fireside chat, we delve into what inspires and motivates David, how he came to start five different companies, and how he leads a high-growth company. Plus there are some great questions asked by the audience at the end that helps David open up about what he has done and what’s next.

Video & Transcript below

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Bottoms Up With OKRs | Whitney O’Banner, Medium | BoS USA 2019

Bottoms Up With OKRs | Whitney O’Banner, Medium | BoS USA 2019

Whitney O’Banner // Engineering Manager, Medium

Google famously published a leading reference for establishing Objectives and Key Results (OKRs) as a way to align teams and set short-term goals. In this BoSTalk, Whitney O’Banner (Engineering Manager, Medium) delves into which aspects of Google’s video should be embraced, which should be updated in line with the times, and which should be left in the ’90s.

Whitney leaves you with three ‘top tips’ for incorporating OKRs into your team, plus answers a few of the audiences hard-hitting question in the Q&A at the end of the talk.

This talk touches on how innovation can come from the bottom and that the upper hierarchy shouldn’t be so quick to shoot down ideas that come from grassroots. Marty Cagan (Founder, Silicon Valley Product Group and previous BoS speaker) recently published an article about OKRs which echos some of Whitney’s points about empowering teams and giving team objectives instead of individual objectives – BoS is often ahead of the curve – check out Marty’s post on svpg.com.

Video, Slides, Sketch Notes, and Transcript below

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Who’s Speaking At BoS Europe 2020? 7 #BoSTalks From Returning Speakers

Who’s Speaking At BoS Europe 2020? 7 #BoSTalks From Returning Speakers

This March there are 7 returning speakers at Business of Software Conference Europe

At Business of Software Conferences, we don’t run multiple speaking stages. Every attendee hears every talk at the conference – and that means that the conference lives (or dies) by the quality of the speakers. Our speaker selection process is rigorous, to ensure that we only put speakers on stage that we know will make the attendees think, and help them to build better software businesses.

That’s why, in addition to some exciting new speakers, we’re delighted to welcome back speakers who have already delivered brilliant talks at previous BoS Conferences. April Dunford, Jared Spool, Natalie Nagele, Vince Darley, Bruce McCarthy, Tom Adeyoola, and Stephen Allott will all be bringing new talks to BoS Europe 2020.

In anticipation of their return, we’re taking a look back at some of their previous talks. Read on below to find great talks about:

  • How to make your complex product obviously awesome to your customers
  • The importance of understanding your metrics
  • Why you need to run your business, not let your business run you
  • Why you need to say no to more good ideas

and more…

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Understanding How To Price Your SaaS | Q&A with Rich Mironov

Understanding How To Price Your SaaS | Q&A with Rich Mironov

Rich Mironov, Smokejumper Product Executive

Rich Mironov gave a fantastic talk about Software Pricing at BoS Europe 2019. Yesterday, he joined Mark to answer questions from an audience both at our offices in Cambridge, and online.

Questions answered included:

  • If I know how much money my product makes for each customer, how much of that value should I capture?
  • How do I understand the pricing units for my software?
  • Who should own pricing? Product/Marketing/Sales/CEO?
  • How do I move upmarket from relatively low SaaS pricing to big enterprise sales?

Watch the Q&A below

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