Warren Buffett said “Risk comes from not knowing what you’re doing.” We’ve all experienced that feeling of immense ignorance as leaders of software businesses. One area of constant anxiety is not really knowing how adjusting or changing one component of our business will impact the whole. Software businesses contain an incredible number of moving parts and variables. How can we isolate and study them? For most of us, it’s a combination of trial and error and learning from others’ mistakes when they’re brave enough to share them. Matt has spent the last 10 years starting and running his own software company (Riskpulse), learning many hard lessons along the way.
This led him to wonder: in addition to stumbling forward and searching for mentors, could he write software to simulate the future of his business? What lessons could it teach him? What could he learn if his computer could run 1,000 different startups in minutes, not years? What light could a simulation like this shed on the underlying laws (physics) of software businesses? About people?