What will you learn at BoS Europe 2020?

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What will you learn at BoS Europe 2020?

Every year we welcome some of the cleverest industry leaders to the Business of Software conference and every year they leave with their brains full of new knowledge and a heap of new contacts in their rolodex (ah the old days before smartphones when you had to actually physically store someone’s details in hardcopy!)

With BoS Europe 2020 coming up in Cambridge on 23-24 March 2020, here’s a look at what you can expect to learn from our line up of speakers.

Read on to find out what questions our speakers will be answering at BoS Europe 2020

Driving Growth

How much weight should I give to feedback from customers?

Are you answering the current needs of your customers? How do your valued customers compare your brand with competitors? It is easy to fall down a rabbit hole of customer feedback forms and metrics, and no one knows this better than Sally Foote. With a product background, and currently leading eCommerce at GoCompare overseeing digital marketing and product development, Sally has a wealth of experience and expertise working with some high-profile digital businesses. Sally will explain how she uses data-driven decision-making to identify opportunities that can have a potentially transformational impact, and when to leave the feedback forms for another day.

What drives growth for some of the biggest SaaS companies?

SaaS startup growth is a numbers game; bring in more customers than you lose equals growth. Given the chance your competition will devour any market share you have. Growth is everything when you’re starting up, but should you be using textbook strategy or looking for new ways to innovate your growth?

Interviewing SaaS CEOs on his podcast The Top Entrepreneurs and running a SaaS Benchmarking DatabaseNathan Latka spends a lot of time interviewing SaaS and software entrepreneurs to understand what makes them tick and their companies grow. He is not afraid to ask the hard questions and share what he learns.

How can I use positioning to take on my big competition?

Competitive positioning is defining why you are different from anyone else. It’s about carving out a spot in the competitive landscape, staking your ground, and claiming your rightful piece of the market share. As startups, we are often competing against larger more established companies who can outspend, out-market and out-sell us. But April Dunford is here to tell you that it doesn’t have to be this way. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into their weaknesses.

Product Management

How to achieve the seemingly impossible?

Challenges, big and small, surround us every day. Sometimes we know how to face those challenges head-on, and other times they frighten us and we lose any sense of courage and motivation we had. As an entrepreneur, product leader, and coach, Bruce McCarthy has worked with organizations that have faced big and small challenges and gone on to find solutions. Bruce will walk you through the cultures and practices of these organizations and inspire you to think about how to tackle the big, scary challenges in your organization; making the impossible, possible again.

How do I make my organisation more UX infused?

A thorough IX Flow can be a scary concept, but communicating these interactions has many benefits. Jared Spool literally wrote the book on Web Site Usability detailing how every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point and embrace every fibre of interaction and design. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. Make design your competitive advantage.

How do I drive customer retention & use frequency?

Customer retention is not just about giving the customer free things for coming back, and it’s not just about getting your customers to spend more money with you. Vince Darley will share how Deliveroo achieves the delicate balance of loyalty and reward with cross-functional, highly autonomous teams of engineers, data scientists, designers, user researchers, marketers, product managers and product marketing managers. He’ll use his experience to draw out some core lessons of how to build, launch and scale new products and features to drive increased customer retention and frequency.

People & Culture

How do I prepare my team to deal with the unknown?

Most people are terrified of what uncertainty might do to their careers, so it’s important to communicate that sometimes uncertainty is a positive. Eli Montgomery’s approach to org design was informed by his time as a volunteer in the wake of Hurricane Sandy in October 2012. In the midst of a catastrophic event, volunteers had to act fast to help people, save lives and transform chaos into an effective response. In this talk, Eli will inspire you to help your team grow and learn by asking better questions, having harder discussions, and putting the focus on finding the next most important question. The unknown can be scary, embrace it!

How do I make sure I look after myself and my team while still growing?

It takes time and attention to look after yourself and the people around you, but the impact is worth it. Natalie Nagele will share her 20-year story of building Wildbit and why she’s come to believe that the most important thing in the business is to keep focused on people. Showing your team you care doesn’t have to add a bunch to your plate, but it should be a priority every day; start small – it will make all the difference.

BoS Europe 2020

Final spaces at BoS Europe still available – save your place now!

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