Who’s Speaking At BoS Europe 2020? 7 #BoSTalks From Returning Speakers

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This March there are 7 returning speakers at Business of Software Conference Europe

At Business of Software Conferences, we don’t run multiple speaking stages. Every attendee hears every talk at the conference – and that means that the conference lives (or dies) by the quality of the speakers. Our speaker selection process is rigorous, to ensure that we only put speakers on stage that we know will make the attendees think, and help them to build better software businesses.

That’s why, in addition to some exciting new speakers, we’re delighted to welcome back speakers who have already delivered brilliant talks at previous BoS Conferences. April Dunford, Jared Spool, Natalie Nagele, Vince Darley, Bruce McCarthy, Tom Adeyoola, and Stephen Allott will all be bringing new talks to BoS Europe 2020.

In anticipation of their return, we’re taking a look back at some of their previous talks. Read on below to find great talks about:

  • How to make your complex product obviously awesome to your customers
  • The importance of understanding your metrics
  • Why you need to run your business, not let your business run you
  • Why you need to say no to more good ideas

and more…


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April Dunford

Last time: At #BoS2019, April Dunford gave a talk about positioning – one of the most misunderstood concepts in marketing, in startups, in business. Last year April published a book on the topic, and we cannot recommend it highly enough: ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It’ is practical, engaging, and full of tips and stories from April’s career. This talk is similarly full of lightbulb moments and humour.

Watch April's Talk

This Year: Positioning Jujitsu – How Startups can use Positioning to Take on the Big Guys and Win

April will be diving into the subject of positioning once more, arming you with all you need to take on your competition and carve out your niche.


Bruce McCarthy

Last time: “We’ve got too many good ideas”. Not a bad problem to have? Well, it could be if you try and do them all. Bruce McCarthy encouraged product teams at BoS USA 2018 to say “no” more. In this talk Bruce explains why prioritization is important, and how you’re probably doing it wrong at the moment.

Watch Bruce's Talk

This Year: Impossible Outcomes – How Product-Led Organizations Win by Changing the Game

Bruce will be helping you achieve the impossible by learning from the product teams who’ve already done it. He’s also giving a Masterclass about Product Roadmapping after the conference.


Tom Adeyoola

Last time: Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However at BoS Europe 2018 his latest business, Metail, was going from strength to strength. Here, Tom outlines some of the key things he learned during his ‘fails’ that have helped propel Metail to the level of success they’re currently experiencing with the help of the Fresh Prince of Bel Air.

Watch Tom's Talk

This Year: Always Be Learning – The Power Of The Past To Shape The Future

Tom will share some the lessons he’s learned across his career in corporates, startups and as the entrepreneur, founder and CEO of Metail (now exited) that make him optimistic about a technology-driven future.


Natalie Nagele

Last time: Why are you running a business? That’s the question Natalie poses in this inspiring talk from BoS USA 2017. Natalie talks about the importance of putting your team first, and how to make sure you’re pursuing your own goals, and not just feeding ‘The Beast’.

Watch Natalie's Talk

This Year: Prioritising People (And Yourself) Over Growth

Natalie will share the 2 decade story of building Wildbit and why she has come to appreciate that at every point in the growth of the business, when it comes to making big decisions – about hiring, new products, culture – she’s come to believe that the most important thing in business is to keep focused on the people (including herself and her co-founder).


Jared Spool

Last time: Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? In this talk from #BoS2018, Jared helps you navigate the tricky world of metrics.

Watch Jared's Talk

This Year: Beyond The UX Tipping Point

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.


Vince Darley

Last time: At #BoS2017, Vince drew on his significant experience as a data junkie to argue that we need to switch the obsession for seeking the coolest, newest predictive/learning models for an obsession with finding (usually simple) things that improve your business. There is, of course, a time and a place for fantastic, sophisticated models, but better not to start there. Vince shared some of the simplest ideas that you can use in your business to make better-informed decisions.

Watch Vince's Talk

This Year: Building, Launching and Scaling for Growth at Deliveroo

Vince will share how Deliveroo achieves growth with cross-functional, highly autonomous teams of engineers, data scientists, designers, user researchers, marketers, product managers and product marketing managers. He’ll use his experience to draw out some core lessons of how to build, launch and scale new products and features to drive increased customer retention and frequency.


Stephen Allott

Last time: Stephen Allott led Micromuse, a London Headquartered company that floated on NASDAQ. Revenue in 1995 was c £1 million. In subsequent years revenue tripled, doubled, tripled, doubled, doubled and doubled to £142 million in 2001. That sort of growth is hard. In this talk from #BoS2015, Stephen shares his experiences and identifies the five critical things, aside from ambition, that you need to get right to scale a successful software business.

Watch Stephen's Talk

This Year: Sales Success – a Drama in 3 Acts

Stephen will share how the most admired software sales organisations become successful and what you can do to emulate that success in your business.


All the speakers and more will be speaking in Cambridge, UK on 23-24 March at Business of Software Conference Europe 2020.

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Upcoming Events

BoS Europe 2021 Masterclasses BoS USA 2020

Get on the BoS Conference Mailing List

Be first to see new videos, join free speaker hangouts, stay up to date on BoS Conference programmes and a regular dose of thought provoking ideas.


Unsubscribe anytime. We will never sell your email address.