Rich Mironov gave a fantastic talk about Software Pricing at BoS Europe 2019. Yesterday, he joined Mark to answer questions from an audience both at our offices in Cambridge, and online.
Questions answered included:
- If I know how much money my product makes for each customer, how much of that value should I capture?
- How do I understand the pricing units for my software?
- Who should own pricing? Product/Marketing/Sales/CEO?
- How do I move upmarket from relatively low SaaS pricing to big enterprise sales?
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