Product-Driven Growth | David Barrett, Expensify | BoS USA 2017

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David Barrett, Founder/CEO, Expensify

Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. In this talk from BoS USA 2017, Expensify Founder/CEO David Barrett shares his insights on building product-led growth, and what it means to create a product so engaging that it can spur and maintain its own growth organically.

Video & Slides below

Video

 

Slides


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