From a young age, Peter Coppinger, from Bantry in West Cork, dreamed of creating a software company. In 1999, straight out of college, he and Dan Mackey founded “Digital Crew” and spent 6 years making hundreds of database-backed websites and software applications for clients.
In January 2007, Peter and his co-founder Dan decided to build an online project management solution after getting frustrated with the poor quality of existing offerings. Resisting the temptation of taking on VC money, Peter and his team worked every Friday and weekends on the new product while keeping the consultancy business going Monday to Friday. “TeamworkPM” launched in October 2007 and has since then gone from strength-to-strength, recognised as a leader in the online project management market. Six years later, “TeamworkPM” became “Teamwork.com” with the acquisition of the domain for over half-a-million euro. Sales are now approaching $20m ARR, staff numbers are up to 104 and Peter’s company remains 100% privately owned.”
We Don’t Need No Stinking Sales Team
A talk I wish I had heard myself earlier in my career. When should SaaS companies invest in sales teams?