Kirsten Butzow

Product, Pragmatic Marketing

Kirsten has 20 years experience of product management and marketing with leading Global 500 companies including Pearson and Fujitsu.

She brings this executive’s perspective to her role as a Pragmatic Marketing instructor. She has 20 years of experience with leading Global 500 technology companies, including Fujitsu, Pearson and Blackboard, in the role of Vice President of Product Management and Marketing, directing product portfolios with revenues of $150 million. As a leader, she has managed diverse product portfolios, created business plans and strategic product roadmaps and implemented many aspects of the Pragmatic Marketing Framework. She brings this first-hand experience to the courses she teaches and industry speaking engagements.

Kirsten has a Bachelor of Science Degree in Marketing and a Master of Business Administration from the WP Carey School of Business at Arizona State University.

Dysfunctional Teams and The Wisdom of Ants

No matter what size your organisation, you have almost certainly worked in a team that doesn’t work as effectively as it could. As organisations grow more complex, the problems increase in size and complexity exponentially.

Kirsten will describe some of the most dysfunctional teams she has worked with and how even leaf-cutter ants could teach them how to function more effectively.