Craig Sullivan

Founder, Optimal Visit

Craig has been blending UX Research, Analytics, Split Testing, Conversion Optimisation and Voice of Customer techniques since 2006.

He’s built teams, launched products and hacked the growth of websites for companies including Google, LOVEFiLM, Lego, John Lewis, eBay, Belron and many more. This has generated over £500M in additional revenue over the last 5 years.

The Sullivan Hierarchy of Optimisation Needs

Craig helps companies improve the UX and increase conversion of their multi-channel and multi-platform businesses. Conversion Rate Optimisation (CRO) is simple to understand – it’s just increasing the percentage of visitors to your site that take a particular action – click, register, buy. You could easily spend all your resources optimising everything in your operation but you don’t have time to do that AND run your business. Craig will help you understand how to prioritise your effort, know where your limited resource can be focused to maximise returns, deliver and measure ROI on your activities and generate more profitable sales.