Bruce McCarthy

President, BPMA

Bruce is a serial entrepreneur who has led product teams at NetProspex, ATG, Oracle and D&B. He is a prolific writer, organizer, and sought-after speaker at product management, agile, UX, and innovation events around the world.

He leads the Boston Product Management Association and is a regular judge at the Harvard Business School New Venture Competition.

Bruce helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions. Through his leadership, mentoring, workshops, and team coaching, Bruce has identified the key principles underlying successful product organizations and in 2018 he launched Product Culture.

Steve Blank said about Bruce’s new book, Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty (O’Reilly Nov 2017), “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”

Why Product Culture Eats Execution Culture

What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age.

Product culture is fundamentally different than execution culture. Product Culture is not a process or a tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them.

Competitors and employees alike are leaving companies without it behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture.