Andrus Purde

Head of Marketing, Pipedrive

Andrus Purde is head of marketing at Pipedrive, a simple tool that helps small teams get their sales organized. He is currently managing a team of 20+ marketers across offices in Tallinn, New York and London.

Pipedrive was founded in 2010 and now has over 50,000 customers and 200 employees around the world. Prior to that Andrus has held various marketing roles at Skype’s London office as well as senior marketing roles in Baltic FMCG and media companies. He is regularly speaking at startup events (sometimes saying things other than “I swear I’ve bought a ticket, please let me in”) and occasionally producing popular blog posts.

From hand to hand combat to a Bond villain: the evolution of a SaaS marketing team (and yours truly)

The role of a startup marketer will change as your company grows and there are at least four distinct stages.

  1. Hand to hand combat
  2. First scalable channels
  3. Build the team
  4. Build the “machine”. (Maybe even have a red button on your desk like Bond villains do)

Ironically, just as you get comfortable doing something, you’ll need to an entirely different skillset to continue successfully.