Alex Osterwalder

Founder, Strategyzer

Alexander Osterwalder is a speaker, teacher, business model innovator and software entrepreneur.

Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M. He has also developed the Value Proposition Canvas and Culture Map to help companies understand the value they offer customers and employees respectively.

Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Strategyzer is building strategic tools for innovators and the Business Model Canvas is currently being used by over 5,000,000 entrepreneurs and and business leaders worldwide.

Understanding the Jobs Your Customers Want Done

Alex Osterwalder is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models. His company, Strategyzer has created three tools that help organisations understand how they create value of shareholders (Business Model Canvas), employees (Culture Map) and customers (Value Proposition Canvas).

Alex will lead us through an exercise to help identify the jobs your product should be doing to meet the needs and pains of their ideal customer. Alex will offer three simple questions that can improve products by helping developers step into the shoes of their customers.