Tendayi is an academic, (teaching Organizational Psychology, Entrepreneurial Innovation and Research Methods), turned author, storyteller and corporate troublemaker with a PhD in Psychology – and an MBA.
He helps organizations innovate for the future while managing their core business. He has worked with companies including Rabobank, American Express, Standard Bank, Unilever, Airbus, Pearson, General Electric, Whirlpool, The British Museum, Copenhagen Fintech and The Royal Academy of Engineers.
He co-designed Pearson’s Product Lifecycle, an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards. He’s been shortlisted for the Thinkers 50 Innovation Award. He is the author of The Corporate Startup and The Lean Product Lifecycle.
Clever Ideas are not Innovative.
The stories behind some of the greatest software companies are often post hoc narratives that distort the truth or are just marketing myths – eBay really wasn’t designed simply to sell Pez dispensers… Founders often stumble across success and so it can be hard to identify the key factors in achieving it.
Is that a feature or a business? How do you find the right business for your software? A successful, profitable, product business starts with asking a single question: What if…?
Tendayi will show why successful businesses all have to answer this, and seven other key questions sooner or later, so start thinking about them from the outset to reduce the likelihood of failure.