UX Specialist Jane Austin is Director of Design and User Experience at MOO, the fastest growing print business in the world.
Jane currently works as Director of Design and UX at MOO, the online print business that is passionate about great design and the difference it can make to its customers and the world. Prior to this she was Head of UX at Telegraph Media Her skills have been developed with time at Government Digital Service (GDS), IG Index and various startups and agencies.
Her biggest passion at work is for building high performance teams and demonstrating the value that design can bring to an organisation.
10 Ways To Make Design Irrelevant To Your Business
How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault. You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern.
If things are going to change for the better, do the opposite.