We publish the final programme when all the talks are confirmed but here’s the inside track on two days that will change the way you think about software…

What’s the format?

What are the sessions on?

What will I learn?


21st-22nd May 2018 // The Barbican, London

We’re a single-track conference to help you build great software and turn it into profitable business. In the words of Joel Spolsky, “every speaker would be a headline keynote at most other conferences”.

Talks are in depth, tightly curated for content and delivery, there are zero sales pitches, panels or sponsor pitches. Every session offers ideas and specific things you can use to build better software or improve your business.

This year, we’re focused on how to make product, culture, innovation, strategy, marketing and sales drive sustainable, profitable, growth.

Sessions include:

Why Your ‘Brilliant’ Technology Fails to have Impact

Tom Adeyoola, Metail. If you want a great business, you need a workforce that understands your consumer base or you will not build products people love. How can you empathise with customers without a team of people that could? Hear why diversity is hard but makes makes sound economic sense. Learn from some successful and unsuccessful aproaches to building a team that is not so much a family, more of a Formula One team.

Clever Ideas are not Enough for Innovation

Tendayi Viki, Benneli Jacobs. Is that a feature or a business? How do you find the right business for your software? A successful, profitable, product business starts with asking a single question: What if…? All successful businesses have to answer this, and seven other key questions sooner or later, so start thinking about them from the outset to reduce the likelihood of failure.

Designing High-Performing Teams

Alison Coward, Bracket. It’s not enough to hire talented people and hope. Building great products means creating the best environment for teams to thrive. Expect insights on effective collaboration, the habits of successful teams, and core principles for designing an outstanding team culture.

Iron Man Suits Beat Robots – Product Strategy, AI and Banking

Carl Ryden, PrecisionLender. A relentless focus on people – employees & customers – is the key to profitable growth. When PrecisionLender developed an AI, Andi, they thought about Intelligence Augmentation rather than AI. By focusing on UX, customer jobs-to-be-done, and the incredible power of personification they built their most successful product.

“It was the Best of Times, it was the Worst of Times.” Every CEO Ever

Tim Barker, DataSift. Leading a business in a growth phase is more fun than when times get tough. Here’s some lessons learned founding, building, leading and running enterprise software and SaaS companies over almost 30 years. There’s been more than a fair share of success but the biggest lessons have come from managing in tough times.

Building a Business in the Face of Well-funded Competition

Laura Roeder, MeetEdgar. Many companies freak out when a competitor receives a huge round of funding. Hear from a founder who has built her business in the face of significant competition from competitors, many of whom are very well funded (over $500 million invested into competitors, most no longer alive). The little company has three huge advantages that you need to know.

10 Ways To Make Design Irrelevant To Your Business

Jane Austin, Moo. Anti-problems are a great way of considering how to do things well. Consider 10 ways designers and business people can guarantee they will ensure they never see eye-to-eye. You will probably recognise all 10 in action in your own organisation. If things are going to change for the better, do the opposite.

Building a High-growth Startup Sustainably

Nilan Peiris, Transferwise. Nilan will share his experiences building TransferWise from a loss making startup, to a profitable business powered by word of mouth growth. Nilan will share the challenges he’s faced at TransferWise and other business in scaling through increasing marketing spend – 80% of TransferWise users come in through word of mouth as well as how cash constraints, drove the eventual success of the business.

The Fall and Rise of Enterprise Software

Bill Janeway, Warburg Pincus & Cambridge University. Once upon a time,  enterprise software was a safe bet for entrepreneurs and investors. Why is this no longer true and what are the implications for building a B2B SaaS business? Understand the opportunities and challenges that the new software paradigm presents entrepreneurs from the perspective of five decades of investing and founding software companies.

Lightning Talks

Always incredibly popular, Lighting Talks are short, (15 slides, 30 seconds per slide) and cover a whole range of topics from marketing to minorities to rapid prototyping your life. See some of the previous talks here.

Table Talks

It’s true – some of the best bits about conferences are the hallway tracks where you get to talk with other smart people, and the BoS crowd is exceptional. We help serendipity on its way by choosing topics submitted by attendees to be discussed during the breaks and lunches.


Sunday 20th May, Pre-Event

19:00 – Join us for a welcome drink and some laid-back pre-conference mingling.

Day One, Monday 21st May

  • 07.30: Registration, coffee, tea, networking
  • 09.00: Morning: Conference Keynotes Commence
  • Lunch: Facilitated networking during lunch and breaks.
  • Afternoon: Keynotes and Lightning Talks
  • 18:00: Close
  • 18:30: Drinks, Networking Join us and our speakers for an evening to meet new contacts and make new friends.

Day Two, Tuesday 22nd May

  • 07.30: Registration, coffee, tea, networking
  • 09.00 Morning: Conference Keynotes Commence
  • Lunch: Facilitated networking during lunch and breaks.
  • Afternoon: Keynotes and Lightning Talks
  • By 17:30 – Close

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