Understanding the Jobs Your Customers Want Done

Presenting company

Alex Osterwalder is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models.

His company, Strategyzer has created three tools that help organisations understand how they create value of shareholders (Business Model Canvas), employees (Culture Map) and customers (Value Proposition Canvas).

Alex will lead us through an exercise to help identify the jobs your product should be doing to meet the needs and pains of their ideal customer. Alex will offer three simple questions that can improve products by helping developers step into the shoes of their customers.