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Business of Software conference news

Leading FreshBooks Through a Re-Platforming | Hangout with Mike McDerment

Leading FreshBooks Through a Re-Platforming | Hangout with Mike McDerment

In 2011 Mike McDerment spoke at Business of Software Conference about the ‘litany’ of product management errors that defined FreshBooks up to that point.

Turns out he wasn’t joking. To eliminate the level of technical debt they had accrued, something drastic had to be done. In 2014, secret plans started to take shape in the FreshBooks offices – they were going to re-platform. And not just that – they were going to build their own competitor, BillSpring.

Now, thanks to the re-platform, FreshBooks is stronger than ever. We chatted to CEO and Founder Mike McDerment about the process of leading the company, the board, and eventually the customer through the transition.

Video

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Apply for a Lightning Talk at BoS Conference Europe 2018

Apply for a Lightning Talk at BoS Conference Europe 2018

Lightning Talk applications for BoS Conference Europe 2018 are now open.

Lightning Talks are tricky little beasts. You have 7.5 minutes and 15 slides, which advance automatically every 30 seconds.

Can you communicate your point clearly, use your slides effectively, and leave the audience inspired and enlightened?

You can watch some great examples from BoS Conference USA 2017 below by Brennan Dunn (RightMessage), Lianna Patch (Punchline Copy), and Alex Finnemore (Citrusbyte).

Think you have what it takes? Submit your application below.

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Sense & Respond | Josh Seiden | BoS USA 2017

Sense & Respond | Josh Seiden | BoS USA 2017

Josh Seiden, Author, Sense & Respond

Software has fundamentally changed the way business works. It’s not simply that software has given us new ways to reach our customers, or new capabilities to achieve our goals. Software has enabled—in fact it demands—a new way of working. Organisations that seek to thrive in the digital age must examine their core management practices. So much of our management practice was created in the industrial age and not all of it remains useful in the face of software. Managers and leaders inside and outside of the software world need a new set of principles for the next century of work.

Video, Hangout, Slides & Transcript below

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The Startup Way | Eric Ries | CEO Tales

The Startup Way | Eric Ries | CEO Tales

Eric Ries, Author

Lean Startup is not just for StartupsThat’s the message of Eric Ries’ latest book, ‘The Startup Way’. Through his experience working alongside some of the world’s biggest companies (GE, for example), Eric has seen how adapting Lean Startup can have a massive effect on innovation in a corporate setting.

Last November we hosted Eric for an evening of discussion and Q&A in London. He presented his ‘Startup Way’ for how how larger corporations can innovate and move quickly like a startup.

Video Below

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How Freshbooks’ Fear Of Competition Saved The Company | Mike McDerment | BoS USA 2017

How Freshbooks’ Fear Of Competition Saved The Company | Mike McDerment | BoS USA 2017

Mike McDerment, Founder/CEO, Freshbooks

In 2012, the year after Mike spoke at BoS about the Litany of Product mistakes that had created Freshbooks, the company was growing faster than ever but those mistakes were coming back to haunt him. He knew he needed to rebuild the platform. Two years and $$$$$ later, still nothing had changed. Mike was seriously concerned a competitor would come onto the market that would be 10x nimbler and easier to use. In 2015, that startup Mike feared, launched but in fact it saved the long-term future of Freshbooks. How?

Video, Hangout, Slides, & Transcript below

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Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Jon Reynolds, Founder, SwiftKey

Jon Reynolds founded SwiftKey, the predictive typing app, in 2008 with university friend Ben Medlock. From launch in 2010 to now, SwiftKey has grown to over 300 million daily users. Jon was CEO of the company from its genesis and guided it from humble beginnings, through to selling the business to Microsoft in 2016.

In this fireside chat, Jon tells the story of SwiftKey – its early days in Cambridge, moving to a USA office, and acquisition. A fascinating story of a vastly successful tech company.

Video & Transcript below

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Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Jason Cohen,  Founder, WPEngine

Jason Cohen is a hugely successful entrepreneur – he is the founder of Smart Bear Software and WPEngine (which recently passed $100m in annual revenue). In this, his 4th talk at Business of Software Conference, he raises the issue of Founder Health. Are you the Hacker News ‘Founder in Pain’? Or maybe you struggle making the big, emotional decisions that necessarily come with running a business? Jason has words of comfort and challenge for you.

Video, Hangout, Slides, & Transcript below

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Guest Post – Why Removing Our Pricing Page Made For Good Business | Leon Atherton, IDR Solutions

Guest Post – Why Removing Our Pricing Page Made For Good Business | Leon Atherton, IDR Solutions

BoS Editor: This blog post is written by our friend Leon at IDR Solutions. IDR Solutions are regular attendees at BoS Events – in fact Leon wrote this as a response to our recent Scaling SaaS Marketing Hangout. Join the conversation on Twitter – Leon tweets at @AthertonLeon.

On the recent hangout with Andrus Purde, one of the questions from the Q&A was about pushing users towards the sales team for a demo before letting them try the product.

Mark Littlewood recalled recently receiving emails from a company trying to sell their services where everything about pricing on their website pushed you towards filling in a form to speak to their sales team. Mark was most unimpressed by this.

I think his exact words were “No, not ever!”.

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