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Everything Changes At 25 | Peldi Guilizzoni, Balsamiq | BoS Europe 2017

Everything Changes At 25 | Peldi Guilizzoni, Balsamiq | BoS Europe 2017

Giacomo “Peldi” Guilizzoni, Founder and CEO, Balsamiq

Balsamiq founder Peldi had a dream that he would create a business that ran itself from his back bedroom forever. It soon became clear that life was complicated by the success of the product. Many of the big decisions at Balsamiq have been motivated by a desire to nurture the Balsamiq user community while offering his distributed team a great place to work. Whilst they remain big motivating factors, as the company has grown to a team of 25, some of the assumptions that held true in an organization with a handful of people no longer apply. In fact, almost everything changes at 25 people.

Peldi returned to speak at BoS Europe 2017 to consider some of the big changes he’s tried as a founder, sometimes unsuccessfully, to continue to develop the business and retain the core values of the company.

Slides, Video, Interview, & Transcript below

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The New Generation Of Entrepreneurs | Iris Lapinski, Apps for Good | BoS Europe 2016

The New Generation Of Entrepreneurs | Iris Lapinski, Apps for Good | BoS Europe 2016

Iris Lapinski, Founder & CEO, Apps for Good

Iris runs CDI Apps for Good, an award-winning technology education movement where young people in schools learn to create apps that solve problems they care about and change their world.

She discusses the challenges of bringing lean and agile thinking into an education system that operates in very linear ways. From a modest start in 2 UK schools, 2 teachers and 50 students in 2010, Apps for Good has scaled to 1,000 schools and 50,000+ 11-18 year olds in the UK, USA, Spain and Portugal. Apps for Good is supported by hundreds of leading-edge technology entrepreneurs, UX designers and developers as expert volunteers as well as tech industry partners. 

Iris shows how their approach slowly gained the backing and trust of entrepreneurs, teachers, parents and children and share some of the lessons learned in building a programme that isrelevant to any organisation that is scaling internationally.

Slides, Video, and Transcript Below

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Some Things Great Software Companies Do That You Don’t Have To | Rob Castaneda, ServiceRocket | BoS USA 2016

Some Things Great Software Companies Do That You Don’t Have To | Rob Castaneda, ServiceRocket | BoS USA 2016

Rob Castaneda, CEO, ServiceRocket

Rob spoke about the three mistakes he made that almost killed his company as he grew it from a bedroom in Sydney, Australia, to an operation in four countries employing over 200 people. He never took funding for ServiceRocket but realised that building a board he was afraid of would be a key part in helping the business grow.

ServiceRocket exists to help software companies ensure that customers use their products, a proven route to ensuring repeat business. He will share some of the mistakes that even the best software businesses make in getting their customers to use the software they’ve purchased. You don’t have to make the same mistakes. Rob will share a few tips you can implement today to ensure your customers are successful, happy users.

Slides, Video & Transcript below

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Purple Squirrels & Other Lies | Steve Johnson, Under10 Consulting | BoS USA 2016

Purple Squirrels & Other Lies | Steve Johnson, Under10 Consulting |  BoS USA 2016

Steve Johnson, Principle, Under 10 Consulting

Purple Squirrel (n) is used by recruiters to describe a job candidate with precisely the right education, experience, and qualifications to fit a job’s multifaceted requirements. “Your perfect candidate is as rare as a purple squirrel”.

In recent years, title inflation has exploded. We’ve seen new definitions for old titles and many new titles have been created. In product management, we’ve got product managers, product marketing managers, product owners, program managers, product strategists, product line managers, portfolio managers, and more. The more prescriptive your requirements, the less likely you are going to find the perfect person. The same applies across every function in an organization.

Steve explains why you should reconsider the areas of expertise needed to build a successful team. Identify contributors with a more limited skill set, but with specific strengths. Adapting processes to the strengths of your team can be a better approach to scaling a startup or optimizing an existing business. Six types of expertise are necessary for a well-rounded product team. They are rarely found in a single person but that doesn’t matter.

(PS. They are: Business, Market, Technology, Domain, Process, and Operations.)

Slides, Video & Transcript below

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Beyond MVP: Scaling Lean + AMA | Ash Maurya, LeanStack | BoS USA 2016

Beyond MVP: Scaling Lean + AMA | Ash Maurya, LeanStack | BoS USA 2016

Ash Maurya, Founder/CEO, LeanStack

Ash Maurya is the author of ‘Running Lean’, ‘Scaling Lean’ as well as the Lean Canvas business modeling tool.

Ash is driven by the search for better and faster ways for building successful products. He has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

Slides, Video, AMA & Transcript below

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Scaling to a Billion and Beyond | Zack Urlocker, Duo Security | BoS USA 2016

Scaling to a Billion and Beyond | Zack Urlocker, Duo Security | BoS USA 2016

Zack Urlocker, COO, Duo Security

Zack Urlocker is an executive, advisor and board member with over twenty years of experience in the software industry.

He has helped scale revenues in startups from under $6 million to over $100 million and has had multiple billion dollar exits. He has held executive positions at Zendesk (COO), MySQL (EVP Product), Active Software (VP Marketing) and Borland (VP Marketing) and is currently COO at Duo Security. In his spare time he writes rock operas.

Ninety percent of all startups self-destruct —mostly because they scale too quickly. So how do you go about scaling from a small company to a large one without blowing up? In this presentation, Zack Urlocker, Chief Operating Officer of Duo Security, walks you through some of the lessons he has learned in helping software companies like Zendesk and MySQL scale to billion dollar valuations. In particular he highlights what it takes to use a disruptive strategy and how to build a high-velocity business.

Slides, Video & Transcript below

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Should We Be Worried About AI and Machine Learning? | Azeem Azhar, Schibsted Media | BoS Europe 2016

Should We Be Worried About AI and Machine Learning? | Azeem Azhar, Schibsted Media | BoS Europe 2016

Azeem Azhar, Product Manager, Schibsted Media Group

It is early days but change is coming. Faster than you think. You should worry, but are you concerned about the right things? Should you concern yourself with terrible tales of, ‘The Singularity’, or about how AI and Machine Learning will change the way that your business runs?

Slides, Video, & Notes below

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What Do We Need to Know About AI? | Jana Eggers, NaraLogics | BoS USA 2016

What Do We Need to Know About AI? | Jana Eggers, NaraLogics | BoS USA 2016

Jana Eggers, CEO, NaraLogics

We expect AI and Machine Learning to have a significant impact on the jobs we do – Forrester estimate 16% of current US jobs will be done by AI by the end of the decade (while creating 13.6 million jobs, this still reduces the workforce by 7%). AI represents a significant opportunity for software businesses to embrace innovation within the industry that will destroy some businesses and provide a competitive advantage to others. Jana considers where AI is now, the problems that it can solve and what companies need to know to start claiming the benefits. What do you need to get started with machine learning and AI in your own organization?

Slides, Video & Transcript below

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Your Company Should be Your Best Product | Jason Fried, Basecamp | BoS USA 2016

Your Company Should be Your Best Product | Jason Fried, Basecamp | BoS USA 2016

Jason Fried, CEO, Basecamp

Since Basecamp was founded in 1999, it has pioneered a different way of doing things, a different way of working, a different approach to doing business. Started with four people, today Basecamp has about 50 employees across 32 different cities across the world. Everyone at Basecamp is free to live and work wherever they want.

With such a diverse group of people, from so many different places, Jason brings a unique perspective to some of the big issues facing all software companies in a rapidly changing world. He will consider some of the biggest companies face today with the benefit of 17 years pursuing a different path.

Video & Transcript below

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Switching from Consulting to a Product Led Business | Laura Roeder, MeetEdgar | BoS USA 2016

Switching from Consulting to a Product Led Business | Laura Roeder, MeetEdgar | BoS USA 2016

Laura Roeder, CEO, MeetEdgar

Almost everyone running a consulting, training or agency business, however successful, will admit at some point that they wish they could run a product business. Why don’t they?

Turns out it is quite hard – many of the skills required are complementary but stopping taking on paid clients to allow a team to build a product with no immediate prospect of return requires a brave and bold move. Laura decided to make the move a couple of years ago, while pregnant. Organically funded, the new business reached $100k MRR within a year and continues to grow – at $200k+ MRR when this talk was given. She shares some of her experiences changing her business and some of the things that have propelled the growth of SaaS business, MeetEdgar.

Slides, Video & Transcript below

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