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STICKY POST: All Talks From Business of Software Conferences in One Place

STICKY POST: All Talks From Business of Software Conferences in One Place

All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

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Evolution of a SaaS Marketing Team | Andrus Purde, Pipedrive | BoS Europe 2017

Evolution of a SaaS Marketing Team | Andrus Purde, Pipedrive | BoS Europe 2017

Evolution of a SaaS Marketing Team

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus talks about the four distinct marketing stages your company will go through as it grows; and how, ironically, just as you get comfortable doing something, you’ll need an entirely different skill set to continue successfully.

As an Estonian, he thinks a lot about conflict, (his words!). In this talk, he likens the four distinct stages of SaaS marketing to the evolution of war.

  • Hand-to-hand combat
  • Scalable weapons
  • James Bond villain stageWeapons of mass destruction

Slides, Video & Transcript below

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Dysfunctional Teams and The Wisdom of Ants | Kirsten Butzow, Pragmatic Marketing | BoS Europe 2017

Dysfunctional Teams and The Wisdom of Ants | Kirsten Butzow, Pragmatic Marketing | BoS Europe 2017

Kirsten Butzow, VP Product Management & Marketing, Pragmatic Marketing

No matter what size your organisation, you have almost certainly worked in a team that doesn’t work as effectively as it could. As organisations grow more complex, the problems increase in size and complexity exponentially.

Kirsten describes some of the most dysfunctional teams she has worked with and how even leaf-cutter ants could teach them how to function more effectively.

Slides, Video & Transcript below

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How to get a speaking slot at Business of Software Conference

How to get a speaking slot at Business of Software Conference

How to get a speaking slot at a Business of Software Conference.

While every event has different criteria and some conferences can have hundreds of speakers(!) every conference has some sort of framework to assess potential speakers and their fit with the event they are running. Business of Software Conference is a little unusual – our challenge is never filling the 15 (max) speaking slots with great speakers, we have to craft a story across all of the talks – and the limited number of speaking slots means we think very hard about every speaker who has a speaking slot.

There are four main things we consider when assessing potential speakers for Business of Software Conference. Other events may have different criteria but if you are applying to speak at any software conference, bearing these four things in mind will make your application stand out at any event.

Here is the secret formula for successful conference speaking applications…*

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Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Scott Eblen, Director of Product Management, Twitter

Scott shows why successful product management requires a degree of lateral thinking and a willingness to challenge or ignore conventional ‘wisdom’. Drawing on his experiences at Google, Nutmeg and Twitter, he will talk about how some of the most successful products are developed from a place where orthodox thinking is abandoned. Just because everything in an industry is done in a certain way, that doesn’t mean it is the right way. Scott shares some actionable ideas to take back to your business that will help you develop a product management framework that works for your situation.

Slides, Video & Transcript below

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2016 Lightning Talks

2016 Lightning Talks

One of our favourite parts of BoS Conferences is the Lightning Talks. Lightning Talks are short, 7.5 minute presentations on anything tech-related with a strict set of rules:

  • 15 slides
  • 30 seconds per slide (they advance automatically)

A simple formula, you might think. But to be informative, entertaining, and concise in such a short amount of time is no mean feat. Timing is everything – it’s much more difficult than you might imagine it to be!

Here are all the lightning talks from the 2016 BoS Conferences.

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The Agony and Ecstasy of Selling My Business| Jason Eckenroth, ShipCompliant | BoS Europe 2017

The Agony and Ecstasy of Selling My Business| Jason Eckenroth, ShipCompliant | BoS Europe 2017

Jason Eckenroth, Founder, ShipCompliant

Jason shared some of the things he did to make ShipCompliant the successful business that it is. More importantly, he’ll talk about the mistakes he made in selling and what he wished he had realised before he did. He believes ‘Exit by acquisition’ should not be the only manifestation of success for bootstrappers.

Video & Transcript below

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Everything Changes At 25 | Peldi Guilizzoni, Balsamiq | BoS Europe 2017

Everything Changes At 25 | Peldi Guilizzoni, Balsamiq | BoS Europe 2017

Giacomo “Peldi” Guilizzoni, Founder and CEO, Balsamiq

Balsamiq founder Peldi had a dream that he would create a business that ran itself from his back bedroom forever. It soon became clear that life was complicated by the success of the product. Many of the big decisions at Balsamiq have been motivated by a desire to nurture the Balsamiq user community while offering his distributed team a great place to work. Whilst they remain big motivating factors, as the company has grown to a team of 25, some of the assumptions that held true in an organization with a handful of people no longer apply. In fact, almost everything changes at 25 people.

Peldi returned to speak at BoS Europe 2017 to consider some of the big changes he’s tried as a founder, sometimes unsuccessfully, to continue to develop the business and retain the core values of the company.

Slides, Video, Interview, & Transcript below

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The New Generation Of Entrepreneurs | Iris Lapinski, Apps for Good | BoS Europe 2016

The New Generation Of Entrepreneurs | Iris Lapinski, Apps for Good | BoS Europe 2016

Iris Lapinski, Founder & CEO, Apps for Good

Iris runs CDI Apps for Good, an award-winning technology education movement where young people in schools learn to create apps that solve problems they care about and change their world.

She discusses the challenges of bringing lean and agile thinking into an education system that operates in very linear ways. From a modest start in 2 UK schools, 2 teachers and 50 students in 2010, Apps for Good has scaled to 1,000 schools and 50,000+ 11-18 year olds in the UK, USA, Spain and Portugal. Apps for Good is supported by hundreds of leading-edge technology entrepreneurs, UX designers and developers as expert volunteers as well as tech industry partners. 

Iris shows how their approach slowly gained the backing and trust of entrepreneurs, teachers, parents and children and share some of the lessons learned in building a programme that isrelevant to any organisation that is scaling internationally.

Slides, Video, and Transcript Below

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Some Things Great Software Companies Do That You Don’t Have To | Rob Castaneda, ServiceRocket | BoS USA 2016

Some Things Great Software Companies Do That You Don’t Have To | Rob Castaneda, ServiceRocket | BoS USA 2016

Rob Castaneda, CEO, ServiceRocket

Rob spoke about the three mistakes he made that almost killed his company as he grew it from a bedroom in Sydney, Australia, to an operation in four countries employing over 200 people. He never took funding for ServiceRocket but realised that building a board he was afraid of would be a key part in helping the business grow.

ServiceRocket exists to help software companies ensure that customers use their products, a proven route to ensuring repeat business. He will share some of the mistakes that even the best software businesses make in getting their customers to use the software they’ve purchased. You don’t have to make the same mistakes. Rob will share a few tips you can implement today to ensure your customers are successful, happy users.

Slides, Video & Transcript below

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