Topics and Themes, Business of Software Conference Europe 2018

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With Bos Conference Europe just over a month away, we’re pleased to bring you the schedule. For full details and timings, click here. Read on for an overview of the speakers and topics. Don’t forget to save your place.

BoS Europe

Why Your ‘Brilliant’ Technology Fails to have Impact

Tom Adeyoola, Metail. If you want a great business, you need a workforce that understands your consumer base or you will not build products people love. How can you empathise with customers without a team of people that could? Hear why diversity is hard but makes makes sound economic sense. Learn from some successful and unsuccessful aproaches to building a team that is not so much a family, more of a Formula One team.

Building a High-growth Startup Sustainably

Nilan Peiris, Transferwise. Nilan will share his experiences building TransferWise from a loss making startup, to a profitable business powered by word of mouth growth. Nilan will share the challenges he’s faced at TransferWise and other business in scaling through increasing marketing spend – 80% of TransferWise users come in through word of mouth as well as how cash constraints, drove the eventual success of the business.

Designing High-Performing Teams

Alison Coward, Bracket. It’s not enough to hire talented people and hope. Building great products means creating the best environment for teams to thrive. Expect insights on effective collaboration, the habits of successful teams, and core principles for designing an outstanding team culture.

Clever Ideas are not Enough for Innovation

Tendayi Viki, Benneli Jacobs. Is that a feature or a business? How do you find the right business for your software? A successful, profitable, product business starts with asking a single question: What if…? All successful businesses have to answer this, and seven other key questions sooner or later, so start thinking about them from the outset to reduce the likelihood of failure.

Iron Man Suits Beat Robots – Product Strategy, AI and Banking

Carl Ryden, PrecisionLender. A relentless focus on people – employees & customers – is the key to profitable growth. When PrecisionLender developed an AI, Andi, they thought about Intelligence Augmentation rather than AI. By focusing on UX, customer jobs-to-be-done, and the incredible power of personification they built their most successful product.

“It was the Best of Times, it was the Worst of Times.” Every CEO Ever

Tim Barker, DataSift. Leading a business in a growth phase is more fun than when times get tough. Here’s some lessons learned founding, building, leading and running enterprise software and SaaS companies over almost 30 years. There’s been more than a fair share of success but the biggest lessons have come from managing in tough times.

Building a High-growth, Profitable, Business with a Remote Workforce

Wade Foster, Zapier. Zapier has grown to be a 140 person, fully remote business, with just a single round of seed funding. Based in Columbia Missouri, thinking outside the Silicon Valley box has positioned Zapier to build a uniquely customer- and employee-first culture. Profitable, rapidly growing and loved by employees and customers alike, Wade will share an approach to company building that is not based on the one-size fits all Silicon Valley playbook.

Product Culture Eats Execution Culture

Bruce McCarthy – President, BPMA. Bruce outlines how successful product-focused organisations think and act differently every day in the networked age. Product culture is fundamentally different to execution culture. Competitors and employees alike are leaving companies without it behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible.

The Fall and Rise of Enterprise Software

Bill Janeway, Warburg Pincus & Cambridge University. Once upon a time,  enterprise software was a safe bet for entrepreneurs and investors. Why is this no longer true and what are the implications for building a B2B SaaS business? Understand the opportunities and challenges that the new software paradigm presents entrepreneurs from the perspective of five decades of investing and founding software companies.

10 Ways To Make Design Irrelevant To Your Business

Jane Austin, Moo. Anti-problems are a great way of considering how to do things well. Consider 10 ways designers and business people can guarantee they will ensure they never see eye-to-eye. You will probably recognise all 10 in action in your own organisation. If things are going to change for the better, do the opposite.

Building a Business in the Face of Well-funded Competition

Laura Roeder, MeetEdgar. Many companies freak out when a competitor receives a huge round of funding. Hear from a founder who has built her business in the face of significant competition from competitors, many of whom are very well funded (over $500 million invested into competitors, most no longer alive). The little company has three huge advantages that you need to know.

Rules and Tools for Scaling Software Sales

Stephen Allott, NED. Growing sales organisations regularly comes top of the issues for successful entrepreneurs. If you’re not a sales professional, it’s a forbidding, but crucial, area to master. Stephen is not a sales professional but has built substantial global organisations doing digital sales, subscription sales, inside sales and direct enterprise sales. How do you scale a sales team effectively?

Lightning Talks

Always incredibly popular, Lighting Talks are short, (15 slides, 30 seconds per slide) and cover a whole range of topics from marketing to minorities to rapid prototyping your life.

Applications are now open – find out how to apply and watch some of the previous talks here.

Table Talks

It’s true – some of the best bits about conferences are the hallway tracks where you get to talk with other smart people, and the BoS crowd is exceptional. We help serendipity on its way by choosing topics submitted by attendees to be discussed during the breaks and lunches.

Save my place for BoS Conference Europe 2018