Most of us know (or think we know) ‘instinctively’ what makes an engaging website. Some of us make a career out of optimising user experiences online. Here is some of the science behind that optimisation.
It’s always a good sign at BoS when I get a lot of enquiries for a speaker’s slides. Nathalie Nahai broke a few records on that with this rich, actionable talk on why we react to online stimuli in the way that we do.
Warning: this is psychology, not physics. Luckily human beings are highly variable. In other words, these are tools to think about how a population will react on average, not what an individual will do.
Get on the BoS Conference Mailing List
Be first to see new videos, join free speaker hangouts, stay up to date on BoS Conference programmes and a regular dose of thought provoking ideas.
Unsubscribe anytime. We will never sell your email address.