Intimate. Honest. Friendly. Open.

Are you learning as fast as the business you’re in needs you to? Allow us to supercharge your brain with two days of exceptional, actionable, ideas to run better software companies – and enjoy life more.

No sales pitches. No panels. No secret VIP rooms. Just smart software people learning together.

Save Your Place Here.

Start Being The Best You Can Be.

Latest News

Rand Fishkin, Moz speaking at BoS Europe.

Steli Efti, to speak at BoS Europe

Rory Sutherland confirmed for BoS Europe.

Business of Software Europe Tickets – Save Your Seat

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Bridget Harris

CEO co-Founder, YouCanBookMe

Bridget is co-founder, and deals with YCBM people, business, legal, finance and strategy. On her third career – having started off in the television and film industry, she switched to politics

Rand Fishkin

Wizard of Moz, Moz

Rand Fishkin co-authored/co-founded the Art of SEO,, and and uses the ludicrous title, Wizard of Moz.

Steli Efti

CEO and Co-Founder,

Steli Efti is the co-founder and CEO of He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.

Rory Sutherland

Vice-Chairman, O&M Group UK

Rory is Vice Chairman, an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioral science practice.

Peter Coppinger

CEO, Teamwork

Peter lives in Cork City, Ireland. He started programming on a commodore 64 when he was 8. At 10 years old he read about Bill Gates and was inspired to build software with a like-minded team of great developers.

Hugh Durkin

Product Manager, Intercom

Hugh Durkin is Senior Product Manager, Developer Platform at Intercom. He’s responsible for integrations and partnerships strategy, marketplace efforts, and driving adoption of Intercom’s developer APIs.

Why should I come to Business of Software?

  • The experience: A conference deliberately capped at 300 friendly attendees to allow for better networking and fulfilment of personal goals.
  • Learn and discover new ideas: A carefully curated speaker line up, sharing hard earned experience on ways to run your business more effectively.
  • Get actionable, practical advice: To be applied to make you a better leader, in a better business, with better software.
  • Work on, not in, your business: A chance to get out of your business and re-evaluate what you are doing, and where you are going.
  • Leave inspired: And afterwards, belong to a global community of people who care about building great software.

Want to hear more, including the latest released videos from Business of Software Conferences? Sign up for our email updates below.

'Simply the best software conference'

Tobias Lutke, CEO, Shopify

'My favourite conference'

Dharmesh Shah, CTO, Hubspot

BoS is the only place where I feel – professionally – amongst my peers

Scott Farquhar, Co-CEO, Atlassian